All work
Brand WebsitesFinancial Services2024

Floret Capitals

A finance brand needed a credible, conversion-focused site that explained services clearly without feeling cold or institutional.

Outcome

Measured results

A measured rebuild that lifted qualified pipeline while keeping the brand calm, credible, and fast.

Business+220%
3.2x
Qualified inquiries vs prior site

Measured across the first 90 days post-launch against the same period on the previous site, controlling for paid traffic.

Performance−42%
<1.5s
Time to interactive (desktop)

Lighthouse field data, 75th percentile.

Engineering+48%
+48%
Avg session duration

Visitors stay deeper into service detail and case pages.

Overview

What we shipped

Financial services website focused on trust, clarity, and conversions. The site communicates the brand's offerings and value proposition to customers while supporting lead generation and user engagement.

Challenge

The problem

A finance brand needed a credible, conversion-focused site that explained services clearly without feeling cold or institutional.

Approach

How we tackled it

Designed a trust-led narrative with clear CTAs, simple inquiry paths, and copy tuned for both institutional and individual clients.

Case study

The full story

Floret Capitals needed a website that would build trust and clearly explain their financial services while driving qualified leads. The sector demands clarity and professionalism without feeling cold or distant.

We designed and built a site that puts their value proposition and services front and center. The layout and copy are tuned for conversion—clear CTAs, simple inquiry paths, and a narrative that speaks to both institutional and individual clients. The result is a modern, credible presence that supports their growth and reflects their commitment to transparency and client success.

Stack

Tech we used

ReactNode.jsNext.jsTailwind
Scope

Services delivered

  • Marketing site
  • Conversion optimization
  • Lead capture
PreviousStoria – Future Self Coach
NextFloret Capitals CRM

More like this

contact@triminage.com