All work
Mobile AppsHealth & Fitness2023

AZ Stretch

The brand needed a structured, app-based stretching product paired with a marketing site that could drive installs.

Outcome

Measured results

iOS+Android
Cross-platform
Adaptive
Personalized plans
1 brand
App + web hub
Overview

What we shipped

We developed a mobile platform for a client focused on enhancing users' stretching routines through a variety of modules designed for ease of use. The platform features personalized stretching plans and adaptive programs tailored to individual user needs, offering a more effective and engaging experience. It includes high-quality content to guide users through routines and offers progress tracking to monitor improvement over time. Customization options allow users to adjust the routines to their preferences. In addition to the app, we created an accompanying website that serves as a marketing platform, promoting the app and driving user engagement. This holistic solution supports both user experience and brand visibility.

Challenge

The problem

The brand needed a structured, app-based stretching product paired with a marketing site that could drive installs.

Approach

How we tackled it

Shipped cross-platform mobile with personalized plans and progress tracking, plus a WordPress marketing site for SEO and acquisition.

Case study

The full story

The client wanted to bring a structured, app-based approach to stretching and mobility, with a companion website to attract and inform users. The product needed to feel personal and adaptive rather than one-size-fits-all.

We built a mobile app with personalized plans, progress tracking, and content that users could follow at their own pace. The accompanying website serves as the marketing and onboarding hub, with clear messaging and a path to download the app. The combination gives the brand a cohesive presence and users a single place to start and then continue their routine on the go.

Stack

Tech we used

React NativeNode.jsMongoDBWordPress
Scope

Services delivered

  • iOS + Android app
  • Marketing site
  • Adaptive plans engine
  • Progress tracking
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